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We are a company of cyclists dedicated to helping more people enjoy the benefits of cycling. We believe we can improve lives and contribute to a better world through cycling.
On a national, regional and local level our associates are conducting cycling advocacy and education, providing expert mechanical support at cycling events, building trails and leading group rides so more people can enjoy cycling.
We also implement sound environmental practices across our company to ensure we are doing our part to contribute to a cleaner, healthier world.
Green Commitment: The outdoors and the environment are important to all cyclists. That’s why we are committed to strong environmental stewardship.
Advocacy Groups: We work with and support many groups that help grow cycling.
Local Community: We provide support to hundreds of cycling clubs and events throughout the country.
You should ride a bicycle for twenty minutes every day, unless you're too busy; then you should ride for an hour.